Sell your produce
Where to sell farm produce and livestock in Kenya
Farmers in Kenya sell through brokers at the farm gate, local markets, direct to hotels, restaurants, schools and shops, through cooperatives and aggregators, to exporters for crops such as Hass avocados, and online to households and small businesses. Selling direct usually pays more per tray or kilo but needs steady supply and transport; brokers pay less but take everything at once. Many farmers use two or three channels together.
Your options, compared
Brokers at the farm gate
- You get
- A lower price, but quick payment and no transport
- How fast
- Same day
- Best when
- You need to clear a harvest fast
Local and wholesale markets
- You get
- The market price, minus your transport and time
- How fast
- Market days
- Best when
- You're near a busy market and can get there
Hotels, restaurants, schools and shops
- You get
- Better, steadier prices
- How fast
- Regular orders
- Best when
- You can supply reliably, on schedule
Cooperatives and aggregators
- You get
- An agreed price, sometimes with inputs or training
- How fast
- Per collection
- Best when
- You grow a crop the group buys
Exporters
- You get
- Export-grade prices for produce that passes grading
- How fast
- Per season
- Best when
- Your crop meets their standards and season
Online: Shopi, Facebook and WhatsApp
- You get
- Retail prices from households and small businesses nearby
- How fast
- Days
- Best when
- You can sell smaller lots and deliver, or buyers can collect
Who buys what
Eggs
Households, shops, hotels and bakeries. A shop or hotel wants the same number of trays every week, so consistency matters as much as price. Kienyeji eggs usually sell at a premium; say which you have.
Kienyeji chicken and broilers
Broilers sell to hotels, butcheries and households, best in batches at the right weight. Kienyeji and improved kienyeji sell to households and restaurants that pay more for them. Say live or dressed, the weight, and whether you deliver.
Rabbits
Meat buyers, other farmers looking for breeding stock, and pet buyers. Give the breed, age, sex and weight, and photograph the animals clearly.
Avocados
Exporters buy Hass avocados that pass maturity tests, within the export seasons the Agriculture and Food Authority sets each year. Ask how they grade, weigh and pay before you harvest. Local varieties sell in markets and to households.
Honey
Households, shops and supermarkets. Formal retailers usually want it packed, labelled and often certified, so ask what they need. Buyers ask whether it's pure, so say where your hives are.
Vegetables and fruit
Perishable, so line buyers up before you harvest. Wholesale markets such as Wakulima (Marikiti) in Nairobi and Kongowea in Mombasa move volume; hotels, schools and grocers pay better for steady supply.
Goats, sheep, pigs and cattle
Livestock markets, butcheries, and farmers buying breeding stock. Give the breed, age and weight, and keep deworming and vaccination records; buyers of breeding stock ask for them.
Getting a better price
- Sort and grade before you sell. Mixed sizes get the lowest price for everything.
- Sell by weight or a standard unit (tray, kilo, crate), not by the sack or heap, and use a scale.
- Line up buyers before harvest, especially for perishables.
- Keep a list of repeat buyers and tell them when you'll have stock.
- Quote delivery separately from the price of the produce.
Avoid the common traps
- Real buyers don't ask you to pay a "registration" or "contract" fee to sell to them. Walk away.
- Get grading, weights and payment terms in writing before delivering to an exporter or aggregator.
- Release produce or animals only once payment has arrived in your account. Check it yourself; don't trust an SMS someone shows you.
Selling produce on Shopi
Shopi reaches households and small businesses near you. It suits trays, crates and a few animals better than export volumes.
- 1
Post a photo or short video
Show the produce or animals as they are today. Shopi Agent drafts the listing for you to check.
- 2
Say how much you have and the unit price
"Kienyeji eggs, 20 trays available, price per tray" beats "eggs for sale".
- 3
Set your location
Buyers near you see it first, which matters for anything that has to be collected or delivered fresh.
Farm produce and livestock on Shopi right now
Live listings from farmers and sellers. Use them to see how others describe and price similar produce.
Sell it on Shopi in a few minutes
Take a photo or a short video and Shopi Agent drafts the title, description and specifications for you to check. Set your price and location, publish, and buyers near you message you directly. Posting is free, there's no commission, and Shopi never handles the money, so the full price is yours.
Start selling freeCommon questions
Where can I sell eggs in Kenya?
To households, shops, hotels and bakeries near you, and through local markets. Shops and hotels want steady weekly supply. You can also post your trays on Shopi with your location and how many you have.
Where can I sell kienyeji chicken in Nairobi?
To households and restaurants that pay a premium for kienyeji, to butcheries, and online. List them on Shopi with live or dressed weight and whether you deliver.
Where can I sell rabbits in Kenya?
To meat buyers, to farmers looking for breeding stock, and to pet buyers. Give the breed, age, sex and weight in your listing.
Where can I sell Hass avocados in Kenya?
To exporters, if your fruit passes their maturity and quality checks and the export season is open; the Agriculture and Food Authority sets the seasons. Otherwise to aggregators, markets and households.
Where can I sell honey in Kenya?
To households, shops and supermarkets. Supermarkets usually want it packed, labelled and certified, so ask what they need first.
Where can I sell my farm produce online in Kenya?
On Shopi, Facebook and WhatsApp. Shopi is free to post on with no commission, and buyers near you see your listing first.
How do I avoid being cheated by brokers?
Sell by weight with a scale rather than by the sack, know the current market price before you negotiate, and release produce only once payment is in your account.
Keep going
- Farm produce for sale in Kenya
- Livestock for sale in Kenya
- Buy and sell in Kenya
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- Where to sell your laptop in Kenya
- Where to sell used electronics in Kenya
- Where to sell second-hand furniture in Kenya
- Best online selling sites in Kenya, compared
- Where to sell used items in Kenya: a practical guide
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